Must-win battles (MWBs) are the 3-5 key battles that an organization must win in order to achieve its most important goals.  
 

 
  Once established, MWBs become the focal point of the organization.  
 

 
  Over time, individual battles will be won or lost: what endures and drives further success are the new ways of working together.  
 

 
  Must-Win Battles create focus and energy around what really matters.  
 
 
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WHATEVER FIELD AND SITUATION YOU ARE IN, WHATEVER THE SIZE OF YOUR ORGANIZATION, STRATEGIC CLARITY AND PERSONAL COMMITMENT ARE CRITICAL TO ACHIEVING YOUR GOALS. MUST-WIN BATTLES ARE ABOUT MAKING STRATEGY AND BUILDING THE TEAM, EMOTIONAL COMMITMENT AND INTELLECTUAL RIGOUR… WITHOUT COLLECTIVE OWNERSHIP, EVEN THE CLEAREST STRATEGY WILL FAIL.
Must Win Battles is a trademark of the Authors. Copyright 2005, the Authors, all rights reserved