Must Win Battles shows business leaders how to identify and agree on the key critical challenges that will make or break their business, and help them to mobilize their people and ressources to achieve those goals.  
     
   
     
   
     
 
 
  Must-win battles must make a real difference, ask yourself "if we win this battle, what difference will it make?"  
 

 
  Once established, MWBs become the focal point of the organization.  
 

 
  Must-win battles should be specific and tangible; saying we must innovate more! or get closer to customers! is not useful, and they must be winnable.  
 

 
     
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  Must Win Battles is a trademark of the Authors. Copyright 2005, the Authors, all rights reserved