Must Win Battles shows business leaders how to identify and agree on the key critical challenges that will make or break their business, and help them to mobilize their people and ressources to achieve those goals.  
     
   
     
   
     
 
 
  MWBs must be market-focused; the point is to win in the marketplace, not get a new transfer price from a sister division.  
 

 
  Identify and agree on the critical challenges that will make or break your business.  
 

 
  Over time, individual battles will be won or lost: what endures and drives further success are the new ways of working together.  
 

 
     
  About the Authors

 
  about the authors  
     
 








  PETER KILLING AND TOM MALNIGHT ARE PROFESSORS OF STRATEGY AT IMD. THE IDEAS IN THIS BOOK COME DIRECTLY FROM THEIR EXTENSIVE WORK WITH MANAGEMENT TEAMS ACROSS MANY COUNTRIES, AND IN BOTH LARGE AND SMALL ORGANIZATIONS, WHO ARE CREATING WINNING STRATEGIES USING THE MUST-WIN BATTLE CONCEPTS. FROM THESE EXPERIENCES IT IS ABUNDANTLY CLEAR THAT THE "INTELLECTUAL" APPROACH TO STRATEGY IS NOT ENOUGH. WHAT PETER, TOM AND THE MANAGERS HIGHLIGHTED IN THIS BOOK BELIEVE IS THAT "STRATEGIC PRIORITIES WITH HEART" WILL WIN THE DAY.
At IMD Peter runs company-specific programs for companies such as Nestlé, BMW, PepsiCo International, Scottish & Newcastle, Tetra Laval and Tate & Lyle. Tom’s experience includes work with companies including Unilever, A.P. Moller - Maersk Group, Masterfoods, Firmenich, Carlsberg and Adecco. From May 2006, he will also direct IMD's Managing Corporate Resources program, while Peter runs the Breakthrough Program for Senior Executives.

Both Tom and Peter have written widely on the topics of strategy, change and leadership, in publications ranging from the Harvard Business Review to the Academy of Management Journal. Peter is a co-author of a strategy text, Strategic Analysis and Action, which is currently in its sixth edition.

Tom has a DBA from the Harvard Business School and was on the faculty of The Wharton School for seven years before joining IMD.  Before his doctorate, he spent ten years with Mitsubishi International Corporation, including two years in Japan.  Peter holds a PhD from the Ivey Business School in Canada, where he taught for twenty years and was Associate Dean of Executive Education at the time he came to IMD.

With Tracey Keys
Tracey has twenty years of experience as a consultant and manager, focused on complex strategy and organisational issues.   She has worked with companies in the media, consumer goods, finance and new media sectors across Europe, the US and Africa.  Previously, Tracey has held senior roles at the BBC, where she was Head of Corporate Planning, Booz Allen Hamilton, and Deloitte & Touche/ Braxton Associates.  She has also been an active advisor to start-ups, several of which have been launched successfully in the technology, publishing, wine and consulting fields.  Tracey is a Fulbright Scholar and holds an MBA from The Wharton School where she was distinguished as a Palmer Scholar.

 
     
  Must Win Battles is a trademark of the Authors. Copyright 2005, the Authors, all rights reserved