ANOTHER MONTH, ANOTHER INITIATIVE? SOMETIMES IT CAN SEEM THAT WAY TO BUSY MANAGERS. EACH INITIATIVE, TAKEN ALONE, MAY MAKE SENSE, BUT MOST ORGANIZATIONS HAVE TOO MANY PRIORITIES. EVERYTHING IS IMPORTANT. THE END RESULT, OF COURSE, IS THAT NOTHING IS REALLY IMPORTANT, AND THE ORGANIZATION LACKS FOCUS.
IT DOESN'T HAVE TO BE THIS WAY. MANAGERS CAN BREAK THE STALEMATE BY FOCUSING ON THE THREE TO FIVE KEY BATTLES THAT AN ORGANIZATION MUST WIN IN ORDER TO ACHIEVE ITS MOST IMPORTANT GOALS. ONCE ESTABLISHED, THESE MUST-WIN BATTLES BECOME THE FOCAL POINT OF DECISIONS AND ACTION PLANS, AND COMMAND THE RESOURCES AND COMMITMENT THEY DESERVE.
MUST-WIN BATTLES WILL SHOW YOU HOW TO IDENTIFY AND AGREE ON THE CRITICAL CHALLENGES THAT WILL MAKE OR BREAK YOUR BUSINESS, AND HELP YOU TO MOBILIZE PEOPLE AND RESOURCES TO ACHIEVE THOSE GOALS BY COMBINING STRATEGIC FOCUS WITH EMOTIONAL COMMITMENT.
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